We place fundamental importance on the opinions of the general public.
The stakeholder relations policies which we have adopted involve the execution over time of organized activities for the understanding and involvement of our important stakeholders, through which we garner opinions, attitudes and evaluations in relation to our reputational profile, the satisfaction with services provided, the quality of relations with the public and the impact on our context.
The survey on the evaluation of the identity profile, reputation and quality of relations with our principal sections of the public was carried out with the CAWI system in November 2018 by Marketing Problem Solving, a leading opinion pollster.
Composition of the stakeholder sample interviewed
| Stakeholder | Number of interviews |
|---|---|
| Suppliers | 14 |
| Aviation Clients | 13 |
| Non-Aviation Clients | 11 |
| Control Authorities | 6 |
| Banking/financial world | 11 |
| Shareholders | 4 |
| Society/Region | 19 |
| General media | 78 |
Source: Marketing Problem Solving, Survey of SEA Group stakeholders 2018
Overall, 78 stakeholder interviews were carried out within the following categories: Shareholders, Aviation and Non-Aviation Customers, Control Authorities, Suppliers, the banking and financial community, companies and the Region (in turn, comprising: Local Authorities, Trade Unions, Associations and the Media).