SEA directly manages the parking lots of its own airports, and it has been managing the Orio al Serio Airport parkings since 2014. The ViaMilano Parking system offers 10 types of parking with a total of 20,000 spaces.
The growth of the parking business is the result of the synergy between marketing and revenue management strategies, which allow for the dynamic management of charges and a guarantee of competitive online prices.
Number of parking spaces
| 2018 | 2017 | 2016 | |
|---|---|---|---|
| Malpensa T1 | 7,158 | 6,879 | 7,279 |
| Malpensa T2 | 2,531 | 2,700 | 2,440 |
| Linate | 3,867 | 3,736 | 3,736 |
| Total | 13,556 | 13,315 | 13,455 |
Note: The figures refer only to the number of available spaces
Source: SEA
Particular attention was paid to communicating brand enhancements and to purchase conversion during seasonal peak periods.
This was implemented via communication tools and road signs near to the airports, as well as via direct communication to the evolved and dynamic target audience in Milan, in particular, but also in Lombardy and surrounding regions. Attention was also paid to the B2B market, with promotional activities addressed to the leisure world (tour operators) and the professional world (large companies), through participation in various sector events and trade fairs.
Malpensa T1 – Parking service performance indicators
| Year | Capacity (No, spaces) | Paying car transits (No,) | Average stay (days) |
|---|---|---|---|
| 2018 | 7,158 | 1,045,940 | 3.4 |
| 2017 | 6,879 | 866,472 | 3.2 |
| 2016 | 7,279 | 675,811 | 3.3 |
Note: The capacity figures refer to available spaces and utilizable during the year.
Source: SEA
Malpensa T2 – Parking service performance indicators
| Year | Capacity (No, spaces) | Paying car transits (No,) | Average stay (days) |
|---|---|---|---|
| 2018 | 2,531 | 231,282 | 2.7 |
| 2017 | 2,700 | 216,863 | 2.6 |
| 2016 | 2,440 | 210,458 | 2.5 |
Note: The capacity figures refer to available spaces and utilizable during the year.
Source: SEA
Linate – Parking service performance indicators
| Year | Capacity (No, spaces) | Paying car transits (No,) | Average stay (days) |
|---|---|---|---|
| 2018 | 3,867 | 571,357 | 2.7 |
| 2017 | 3,736 | 596,550 | 2.6 |
| 2016 | 3,736 | 664,742 | 2.7 |
Note: The capacity figures refer to available spaces and utilizable during the year.
Source: SEA